BMW vs. Audi: The Creative War
04/15/09 - Pretty Cool
“BMW and Audi are dueling again, but this time, onto the “marketing battle field”. And what would be the best place to do so other than the one of the top states when it comes to car luxury sales: California. On the corner of Santa Monica Blvd. and Beverly Glen Blvd (corrected the location), Audi has put up some billboards showing the all new Audi A4 along with the headline: “Your move, BMW”. Santa Monica BMW, a local dealership, took on the challenge and entered a virtual chess game… of course, with cars rather than pawns, kings or queens.” w/ photos
